We partnered with Scope3 and together we came up with a solution!
Discover GreenPMPs by Sharethrough, the first SSP to offer a scalable way to reduce emissions. GreenPMPs are part of an initiative to decarbonize digital advertising with Green Media Products.
In fact, 1 video or display ad impression represents an average of 1g of CO2e*.
Ad Impressions
CO2e
That's Also Equal to...
The Emissions From...
Round Trip Flight From Boston to London Per Passenger!
Fully Charging...
Smartphones
The Carbon in...
Plastic Straws
Join our partnering brands and agencies and help us build a cleaner digital advertising ecosystem.
"The GreenPMPs initiative fits perfectly with Cossette Media's purpose of Making Media Matter and particularly the importance of building a cleaner and sustainable media ecosystem. We are happy to see a tech company like Sharethrough take leadership on creating a turnkey way for agencies like us to achieve net-zero carbon emissions on our programmatic media buys".
"The GreenPMPs from Sharethrough and Scope3 provides a viable path toward a cleaner, greener digital media ecosystem. OMD UK is proud to be an anchor partner for this initiative, bringing more awareness and real solutions to the entire digital media ecosystem. We’re excited to see the results so we can continue to learn and advance our work in this area as we look to support our own and our clients sustainability ambitions."
"GreenPMPs are the easiest and most impactful thing brands can do to help decarbonize advertising. By building carbon into its GreenPMPs, Sharethrough is allowing brands and media buyers to take action to fight climate change without compromising on campaign results."
All actors participating in the programmatic supply path, from the publishers to the brands, can help building a cleaner media environment. Deliver campaigns through a low-emission supply path, and stay top-of-mind with the Green Icon.
Search for "Green PMP" or "GMP" in your DSP and deliver on those inventory packages.
