The Green Icon Identifies Ads Delivered Through a Low-Emission Supply Path

Let’s Work Together to Build a Clean Media Ecosystem

All actors participating in the programmatic supply path, from the publishers to the brands, can help building a cleaner media environment. Deliver campaigns through a low-emission supply path, and stay top-of-mind with the Green Icon.

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Consumers Want Brands to Take Action

Consumers Favor Net Zero Brands

80%

Of consumers will favor brands that are actively working to reduce their carbon emissions.

Brands Can Rebuild the Future

55%

Of consumers believe brands play a more important role than governments to create a better future.

Ad Campaigns Certified As Having Low Emissions

Advertisers with a Green Icon on their advertisements are certified to be investing in carbon removal projects through Scope3, by compensating for the carbon created from the delivery of their ads.

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