GreenPMPs in the News
How a Revamped Green Media Product Hopes to Solve ‘Problematic Placements’
Ahead of Earth Day 2024, Scope3 unveiled GMP+ at The Green Media Summit, targeting "problematic placements" in ads. Sharethrough, integrating this with Global Placement ID, enhances its sustainable ad offerings like GreenPMPs™, promoting eco-friendly advertising practices. Read more
Scope3 Launches GMP+ To Prevent “Problematic Placements”
Scope3 has launched GMP+, with Sharethrough integrating this to prevent "problematic placements" like off-screen or reloading ads, enhancing ad efficiency and reducing carbon emissions. This aligns with the growing demand for sustainable advertising solutions. Read more
Sharethrough to Remove ‘Made-for-Advertising’ Sites from its SSP
Sharethrough is set to enhance programmatic advertising by eliminating 'made-for-advertising' sites and introducing low-emission private marketplaces at no extra cost, aiming to reduce carbon emissions and improve ad quality starting July 1. Read more
How Sharethrough are Offering Advertisers a Tool to Measure Carbon Emissions
Sharethrough, in partnership with Scope3, has launched GreenPMPs™, offering media with net-zero emissions by measuring and compensating for carbon emissions across the digital ad supply chain. This initiative supports advertisers in achieving sustainable campaigns by funding high-quality carbon offset projects. Read more
Sharethrough Partners with Scope3 to Launch its First Green Media Products
Sharethrough launches GreenPMPs™, its first Green Media Product, aiming to reduce carbon emissions in programmatic advertising. Using Scope3 data, GreenPMPs™ measure and offset emissions through high-quality carbon removal projects, allowing advertisers to easily achieve net-zero commitments while maintaining performance. Read more
Yahoo Partners With Scope3 To Offer a Carbon-Neutral Private Marketplace
Yahoo partners with Scope3 to launch a carbon-neutral private marketplace (PMP) in the Yahoo SSP, offering advertisers Green Media Products (GMPs) to align with sustainability goals. This integration, similar to those by Sharethrough and other platforms, allows for the measurement and reduction of carbon emissions within the digital advertising supply chain, enhancing sustainability in media buying. Read more
Sharethrough Expands GreenPMPs™ Capabilities to Include Programmatic CTV Campaigns
Sharethrough partners with Scope3 to launch GreenPMPs™ for CTV, enabling advertisers to reduce carbon emissions and optimize campaign performance. The initiative allows for carbon footprint calculation, reduction, and compensation, enhancing eco-friendly digital advertising practices. Read more
BMW & Media Experts Exceed Performance with Sharethrough’s Carbon-Neutral GreenPMPs™
BMW and Media Experts utilized Sharethrough's GreenPMPs™ for their "Forces of Nature" campaign, achieving an 82% video completion rate and exceeding performance goals by 26% while supporting carbon-neutral advertising. Read more
Sharethrough Announces Inaugural Green Media Summit to Advance Sustainability Initiatives in Digital Ad Industry
Sharethrough announces the 2023 Green Media Summit, a one-day event that empowers attendees to understand the impact of media on sustainability and how the digital advertising industry can build a greener media ecosystem. Read more
5 Simple Ways Brands Can Make Display Ads More Sustainable
Every day, brands and advertisers run countless display ads that are seen by billions of people. However, the delivery and hosting of those same display ads release carbon waste into the atmosphere. Read more
Ad Net Zero USA Chapter Launches With Commitment To Rapid Climate Action
The ANA (Association of National Advertisers), the 4A’s (American Association of Advertising Agencies) and IAB have launched Ad Net Zero USA, joined by more than 50 organizations operating in the market which represents 40% of the world’s ad spend. Read more
Buyers Are Into SPO. What Will It Take To Get Sellers Onboard?
In addition to a positive environmental impact, Supply Side Optimization (SPO) can provide more revenue for publishers. Yet, according to recent data from Jounce Media, Ads.txt files tripled for the top 10,000 publishers between 2020 and 2022. So how can publishers strike a balance between more revenue with fewer paths? Curated marketplaces could be the solution. Read more
A New Metric in Ad Tech: Carbon Emissions
There’s a new metric in ad tech — let’s put aside CTR, VCR, CPM, impressions and engagement metrics for a sec. Let’s talk carbon emissions. Read more
How GreenPMPs™ Avoided 100M Grams Of CO₂e In Only A Few Months
Sharethrough’s GreenPMPs™ have allowed more than 4,800 brands to avoid 100M+ grams of carbon emissions to date! Learn more about the story behind GreenPMPs™ and where they're heading next. Read more
[Video] Sharethrough's Richard Ottoy on Environmental Sustainability Key Trends in Advertising and Marketing
In this latest VoxPop, Richard Ottoy, GM EMEA at Sharethrough, joins ExchangeWire's CEO Rachel Smith to discuss environmental sustainability within the ad tech industry. Read more
5 Trends to Expect in Sustainability in 2023
The unanimous rallying by the ad tech industry to reduce carbon emissions makes reaching net-zero by 2030 a real possibility. But how? Frank Maguire, VP Insights & Strategy at Sharethrough, covers 5 trends in sustainability we can expect from ad tech in 2023. Read more
[Podcast] NDA Meets: Richard Ottoy, GM, EMEA at Sharethrough and Harvin Gupta, Head Of Commercial Partnerships, Scope3
For the latest in our NDA Meets podcast series, For the latest in our NDA Meets podcast series, we sit down with Richard Ottoy, GM, EMEA at Sharethrough and Harvin Gupta, Head Of Commercial Partnerships, Scope3. Read more
The Race to Net-Zero Emissions by 2030
What are the implications of trying to meet the net-zero goal by 2030? Frank Maguire, VP Insights & Strategy at Sharethrough discusses the race to net-zero emissions in his most recent article featured on Spiceworks. Read more
Sharethrough Wins Best Sustainable Ad Tech Platform at Digiday's Technology Awards
Sharethrough has won Best Sustainable Ad Tech Platform at Digiday's Technology Awards, in recognition of the GreenPMPs™, launched in partnership with Scope3. Read more
Sharethrough and Scope3 Awarded Ethical/Sustainable Initiative For GreenPMPs™ at Performance World Marketing UK Awards
Environmental sustainability is everyone's responsibility – it's why more and more brands and advertisers are looking to offset their carbon emissions. Sharethrough and Scope3 are allowing marketers to take action. Read more
Deep Dive: a Guide to Environmental Sustainability in Digital Advertising
ExchangeWire’s most recent Deep Dive: A Guide to Environmental Sustainability in Digital Advertising, in association with Sharethrough, uncovers the carbon emissions of online advertising and reviews what solutions could lead to reducing them. Read more
Sharethrough GreenPMPs™ Among This Year’s Digiday Technology Awards Finalists
Sharethrough's GreenPMPs™, launched in partnership with Scope3, have been shortlisted for Digiday Technology Awards in the category: Best Sustainable Ad Tech Platform. Read more
How Digital Media Can Reach Net-Zero Carbon Emissions by 2030
In this opinion piece, Sharethrough’s Frank Maguire outlines what publishers, advertisers, and ad tech vendors need to know to be able to start addressing the challenge of reducing emissions, as well as what steps they can take now. Read more
Media Buying Briefing: Separating Agency Progress From Posturing Around Carbon Reduction and Sustainability
Exploring sustainability within the adtech industry, the significance of Scope 3 emissions and the value of Green Media Products featuring expert commentary from Frank Maguire, VP Insights and Strategy at Sharethrough. Read more
Ad Tech’s Journey to a Sustainable Programmatic Supply Chain
Unveiling a recent study by Sharethrough providing a substantial explanation of how the ad tech industry can improve its own CO2 emissions. Read more
Réduire l'empreinte carbone des publicités en ligne, c'est possible ?
Entrevue avec le chef du marketing Benoit Skinazi chez Sharethrough pour discuter de l’empreinte carbone des publicités en ligne et des solutions concrètes déjà en place.
Sharethrough GreenPMPs™ Among This Year’s Performance Marketing World UK Awards Finalists
Sharethrough's GreenPMPs™, launched in partnership with Scope3, have been shortlisted for Performance Marketing World UK in the category: Ethical/Sustainable Initiative. Read more
Green Tech: Frank Maguire of Sharethrough On How Their Technology Will Make An Important Positive Impact On The Environment
Interview with Frank Maguire, VP Insights & Strategy at Sharethrough on the launch of GreenPMPs™ and its impact on the environment. Read more
How Internet Usage Increases Our Carbon Footprint
Breakfast television hosts are joined by Benoit Skinazi, CMO at Sharethrough, to discuss how internet use generates carbon emissions. Read more
La publicité en ligne pollue… mais Sharethrough a une solution !
La firme québécoise de adtech Sharethrough a développé une solution pour «mesurer» et « compenser » l’empreinte carbone de la pub en ligne. Read more
[Infographic] Understanding How The Programmatic Supply Chain Generates CO2 Emissions
Discover an infographic that can help brands and agencies understand how the programmatic supply chain generates CO2 emissions and how they can lower their carbon footprint. Read more
Réduire l’empreinte carbone de la publicité en ligne
Un produit Green Media, ou PMP vertes (PMP signifiant private marketplaces), qui permet aux marques d’offrir des campagnes publicitaires numériques tout en mesurant les émissions de dioxyde de carbone qui en découlent et en compensant ces dernières. Read more
Why The Ad Industry Should Focus On Scope 3 Emissions
Learn more about the differences between Scope 1, Scope 2 and Scope 3 carbon emissions, the importance of lowering Scope 3 emissions and what brands, advertisers and organizations can do to offset their impact on the environment. Read more
[Video] How Brands Can Offset Their Carbon Emissions With Digital Ads
Discover how the delivery of digital ads causes carbon emissions and learn more about the first initiative in ad tech by Sharethrough and Scope3 for advertisers to create a sustainable programmatic ecosystem with GreenPMPs™. Read more
Building a Sustainable Programmatic Ecosystem with Sharethrough’s GreenPMPs™
Most consumers do not know that digital ads and browsing the Internet cause carbon emissions. Our extensive research uncovers that a majority of people believe brands can have a greater impact than governments in creating a cleaner future. Read more
Sharethrough Launches its First Green Media Products in Partnership with Scope3
Sharethrough, one of the top global independent omnichannel ad exchanges, today announced the launch of its first Green Media Product, GreenPMPs™ (Private Marketplaces). Read more
