A Look Into The Carbon Footprint of Ads

Global CO₂ Emissions Are on the Rise... Even in the Digital World

In fact, 1 video or display ad impression represents an average of 1 gram of CO₂e.

Download Infographic →

28%

Uptick in carbon footprint due to advertising for the average consumer.

Global CO₂ Emissions Are on the Rise... Even in the Digital World

In fact, 1 video or display ad impression represents an average of 1 gram of CO₂e.

Download Infographic

28%

Uptick in carbon footprint due to advertising for the average consumer.

Internet Emissions Are Approximately Equal to the Aviation Industry

The internet is responsible for 3.5% of total global CO₂ emissions, which is more than the global CO₂e emissions from the aviation industry.

3.5%

Emissions From the Internet

=

2%

Emissions From the Aviation Industry

1 Million Ad Impressions = 1 Metric Ton of CO₂e

That's Also Equal to...

The Emissions From...

1x

Round Trip Flight From Boston to London Per Passenger!

Fully Charging...

121,643

Smartphones

The Carbon in...

2.4M

Plastic Straws

The Carbon Sequestered By...

1.2

Acres of Forest in 1 Year

The Fuel in...

2.4K

Miles Driven in the Average Car

The Carbon in...

200K

Plastic Grocery Bags

Source: EPA, Greenhouse Gas Equivalencies Calculator, Mars 2022.

Consumers Want Brands to Take Action

Consumers Favor Net Zero Brands

80%

Of consumers will favor brands that are actively working to reduce their carbon emissions.

Brands Can Rebuild the Future

55%

Of consumers believe brands play a more important role than governments to create a better future.

And Consumers Are Willing to Change Their Online Habits

In fact, based on a recent research study conducted by Sharethrough, 6 out of 10 users were not aware that navigating the internet generates carbon emissions.

To Minimize Carbon Emissions...

76%

Of consumers are willing to reduce their time online by up to 2 hours

75%

Of consumers said they would be willing to reduce streaming habits

37%

Of online users said they were willing to pay a carbon tax

Let’s Work Together to Build a Clean Media Ecosystem

Sharethrough is committed to reducing its overall carbon footprint. Offsetting carbon footprint is one thing, however this should not be the only thing companies do. At Sharethrough, we also develop technologies that will allow us to decrease our overall carbon footprint.

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Activate Sharethrough GreenPMPs Through Your Preferred DSP

Sharethrough Custom PMPs, Built Specifically by Format Based on Your Campaign Goals

Search for "Green PMP" or "GMP" in your DSP and deliver on those inventory packages.

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